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Why 90% of Your Kickoff Content Will Be Ignored (and How To Fix It)

Blog, Sales KickoffBy Paul Ironside October 26, 2017

The secret to gaining the greatest ROI from your kickoff content this year. Your sales kickoff is meant to recognize the achievements of your sales team over the past year, and to get them hyped up around a new initiative for the coming year. This means you are likely either launching a new product, a…

Launch Your Enablement Initiative With Surgical Precision

Blog, Launch, Sales EnablementBy Sarah McDonald August 17, 2017

Bring the launch of your next sales enablement initiative into the 21st Century. When a business creates a new product, evolves their message, or has critical business information to impart, it relies on the sales team to deliver that info to the marketplace. But the sales team’s ability to present that message is only as…