The secret to gaining the greatest ROI from your kickoff content this year. Your sales kickoff is meant to recognize the achievements of your sales team over the past year, and to get them hyped up around a new initiative for the coming year. This means you are likely either launching a new product, a…
Avoid the post-sales kickoff “thud” with observational sales assessments. Planning sales kickoff and getting all your stakeholders, content, consultants and vendors in line is no small task. Nor is it a small item on the company income statement. You know that your goal is to create lasting impact that will provide a return on investment…
Create a behavior-based sales kickoff reinforcement program that will keep the kickoff energy alive all year. It’s the most wonderful time of the year—when sales kickoff planning shifts into high gear. New products are rolled out. New messaging. New training. And while everyone is concerned with what to do during the event, sales kickoff reinforcement…
What is the value of your sales kickoff? We recently surveyed a number of our enterprise clients on a topic familiar to every sales leader in the last quarter: Sales Kickoff. The question was simple – what is the value of your Sales Kickoff? The responses fell into three buckets: Culture: The event drives enthusiasm, cohesion,…
When the team starts to outgrow one office and spread across the country, it becomes impractical to bring everyone together for in-person training more than once a year. Even doing an annual Sales Kickoff means high travel and hotel costs, not to mention difficulties in quantifying the ROI. “A Kickoff with 100 reps can cost…
You’re planning your next Sales Kickoff, which requires a herculean amount of time and effort. Besides ensuring everyone has a good time, what are you looking to get out of it? Whether the goal is to introduce new concepts, energize the team, or share tribal knowledge, you have a host of metrics that get you…
Sales Kickoff, and any sales training event, has a purpose: train and enable reps to hit the number. While it may be useful to bring everyone together, reps often fail to see the benefit of taking a week away from their pipeline. By building the right excitement, engagement, and commitment, reps are more likely to…