Develop a high-performing sales team that will crush business goals with sales and enablement alignment Though sales and enablement are technically on the same team, working toward the same ultimate goal, the two functions in many organizations have grown apart. The reasons for this disconnect vary, but the solution to aligning sales and enablement in…
Improve sales performance with leader-first enablement. Leader-first sales enablement is a relatively new concept to many enablement organizations. The traditional approach is to train reps, but leave sales leaders and managers out because they either don’t feel like they need the training and/or they are too busy to participate. But then everyone wonders why the…
Knowledge may be half the battle, but that’s no reason to stop your sales transformation there. I am 39 years old, which puts my Saturday morning cartoon watching timeframe somewhere between 1985 and 1993. I have this slogan that sits with me today…”The More You Know”. Somewhere during the 2nd commercial break of Saved By…
What does it mean to align sales and sales enablement, and why should it be important to you? I recently came across a blog by Tenfold that describes sales enablement as “like archery (without the lethal pointy bits).” I particularly like this analogy because it goes on to highlight the importance of aligning customer-facing functions…
Improve sales productivity by improving the performance of your sales managers and reps. Anyone can become a salesperson, but very few are actually good at it. True professionals are always on the lookout for how they can improve sales productivity. The ability to take those that have chosen to become not just great salespeople, but…
This year’s Sales Enablement Soiree, hosted during Dreamforce, demonstrates the momentum building in the function. Attending the Sales Enablement Soiree at Dreamforce this year was an eye-opening experience for me. The sophistication of the topics presented and the quality of the content made attendance well worth it. It was also a testament to the ongoing…
A successful launch plan creates better alignment by engaging sales team stakeholders. Do you have a busy sales team that you need to get quickly up to speed on new products, messages, or processes? Time for a launch initiative! Creating a successful launch plan will provide you and your team with the framework to improve…
Creating sales and enablement alignment improves sales efficacy and quota attainment. Does this sound familiar to you? Sales claim that everything that comes out of enablement is useless and should be ignored. Enablement says that, if sales would just engage in their initiatives, they could greatly improve their ability to attain quota. In my experience…
Bring the launch of your next sales enablement initiative into the 21st Century. When a business creates a new product, evolves their message, or has critical business information to impart, it relies on the sales team to deliver that info to the marketplace. But the sales team’s ability to present that message is only as…
Is a failed product launch sales’ or sales enablement’s fault? The weeks since your big product launch initiative have turned to months. As the one-year mark looms ever closer reality begins to sink in. Sales are flat, revenue is sluggish, and your worst fears are being realized—you’re looking at another failed product launch. As your…