unlock-potential

What The Sales World Can Be Thankful for This Year

In the sales world, Thanksgiving usually means one thing: there is just one month left to close Q4 deals! With the pressure to generate year-end business, the functions surrounding sales generally get little time to give thanks and celebrate a year’s worth of accomplishments. Sales Leadership, Sales Enablement, and Marketing all face the same pressure…

Sales_Learning_Cycles

Learning Cycles: A Structure for Sales Training

Bringing structure to your sales training improves seller efficacy In a follow-up to Part 1 – a profile of efficiency vs. efficacy in sales training – we suggested a framework to help bring structure to sales training. Here, I’ll share that framework, and answer a key question: “how do you make sales training stick?” Given…