5 Must-See Sessions at Dreamforce 2015

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Get Your Dreamforce 2015 Game Plan Here!

Dreamforce 2015 is a behemoth, with over 140,000 visitors expected in San Francisco and more than 400 vendors at the Cloud Expo. Without a game plan in mind, it is easy to get lost and miss out on great sessions.

After analyzing the agenda, we’ve found 5 great sessions that progressive sales and enablement leaders cannot miss, covering hot-button topics across training, coaching, and analytics. Catch them live from September 15th to 18th.

Session 1: The Why and What of Sales and Marketing Alignment
Time: Tuesday, September 15, 4:00pm – 4:40 PT
Location: Palace Hotel, Gold Ballroom
Hosts: Vincent Cotte, Salesforce
Jill Rowley, Chief Evangelist, Social Selling

Alignment between sales and marketing is critical for any team. When the two teams work together, reps more readily adopt the right messaging and take it to the market. Jill Rowley’s impact on the space cannot be overstated, especially when paired with the company known for driving organizational alignment.

Session 2: How to Triple Your Number of Qualified Meetings
Time: Wednesday, September 16, 4:00pm – 4:20
Location: Cloud Expos, Partner Theater West
Host: Kyle Porter, CEO, SalesLoft

The sales stack is something we’ve shared before, but when it comes to putting together the right tools to improve the raw efficiency and productivity of reps, a guide can be useful. As we shift further in an era where teams are fully enabled by technology, considering how and why we make our investments can save effort and serious money down the line.

The key is balance – how do you execute a full suite of extremely useful tools, while still providing reps the right opportunities to use them and the right training and content to reinforce the investment?

Session 3: Gartner Predicts: Three Trends in B2B Sales Enablement and Performance
Time: Wednesday, September 16, 9:00am – 9:40
Location: Yerba Buena Center for the Arts, Forum
Hosts: Anne Chen, Salesforce
Tad Travis, Director Research, Gartner

Gartner remains at the forefront of sales enablement research, looking at the function as both independent from sales and critical to the team. As we adopt more technological approaches to maximize sales coaching and training, we enter more into new territory, with new challenges. Reps need to be able to utilize tools and uncover the most benefit from new strategies, even when changing the way sales traditionally behaves.

Look for great insights that not only help define how to approach sales enablement in a technological world but also help turn concepts into concrete investments that you can make today.

Session 4: Moneyball for Sales
Time: Thursday, September 17, 11:30am – 12:10
Location: Metreon AMC Theaters, Metreon Theater 8
Hosts: David Rudnitsky, Sr VP, Enterprise Sales, InsideSales.com
Jim Steele, President, Worldwide Sales & Chief Customer Officer, Insidesales.com

Sales has always depended on consistent, targeted messaging to work. Yet, the way our reps apply skills and messaging, and the way they handle leads, prospect, and advance the sales cycle, remain left to chance. Analytics and data science are paving the way in allowing sales leaders to track the entire sales cycle, not only seeing how the team is progressing to date but also having insight into future trends and forecasts.

This should be a must-attend for any data-driven sales team looking to fill in the gaps in their model or advance their technique.

Session 5: Sales Summit: McKinsey’s Megatrends: Shaping the Future of Sales
Time: Tuesday, September 15, 3:00pm – 3:40
Location: San Francisco Marriott Marquis Hotel, Yerba Buena Salon 8
Hosts: Tim Clarke, Product Marketing Senior Manager, Sales Cloud, Salesforce
Lareina Yee, Partner, McKinsey & Company

Many of the larger trends in sales training and execution – video, better lead management, automation – are already used by top performing organizations. Being the first to adopt and master “megatrends,” the ideas that will later shape the industry, is critical to getting a leg up against the competition. Salesforce is no stranger to this phenomenon – from rolling out the first true sales-oriented CRM to redefining the customer success toolset, the company has frequently embraced the next big thing first.