Entries by Katie Fritchen


How to Master Data-Driven Sales Management

A holistic approach to optimizing your sales team with data-driven sales management “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” ~ Will Durant, The Story of Philosophy: The Lives and Opinions of the World’s Greatest Philosophers In sales, it’s the close that gets all the glory. When that […]


5 Steps to Sales and Enablement Alignment

Develop a high-performing sales team that will crush business goals with sales and enablement alignment Though sales and enablement are technically on the same team, working toward the same ultimate goal, the two functions in many organizations have grown apart. The reasons for this disconnect vary, but the solution to aligning sales and enablement in […]

CommercialTribe Case Study | Pure Storage Sales Manager Enablement

How Pure Storage Structures Sales Manager Enablement to Accelerate Growth The Company Founded in 2009, Pure Storage is a leader in the enterprise data storage industry. Pure Storage provides companies with an end-to-end data platform powered by innovative software that is cloud-connected to mobile devices. The company’s all-flash based technology, combined with its customer-friendly business […]


Leader-First Sales Enablement Activates the Multiplier Effect In Your Team

Improve sales performance with leader-first enablement. Leader-first sales enablement is a relatively new concept to many enablement organizations. The traditional approach is to train reps, but leave sales leaders and managers out because they either don’t feel like they need the training and/or they are too busy to participate. But then everyone wonders why the […]


Top Sales Technology Solution Providers of 2017

CIO Applications Magazine announces the top 25 sales technology solution providers of 2017 Nicholas de Kouchkovsky’s 2017 Sales Tech Landscape notably includes over 700 sales technology providers organized into 32 categories (up from 300 in his first edition, published in 2015). It’s astounding to see how far the sales technology industry has come in just […]