The Power of Cumulative Practice

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Practice is an incredible tool for sales teams. What reps say is critically important to whether a deal closes or a prospect converts, and the better reps can share the right message, the more likely they are to see a positive outcome.

Yet, practice does not automatically get at what SiriusDecisions calls the #1 reason why reps fail to hit quota: the inability to articulate value.

Introducing practice to your organization is a great step forward to driving better alignment and understanding, but does not ensure that reps will remember or apply anything weeks later. Reps still forget most of the content within a few days.

Similarly, just because a quarterback reads the playbook once a month does not mean that they can apply the right plays over the season.

So what is missing? Repetition through cumulative practice.

Cumulative practice offers your team the chance to go beyond practice alone. The magic of practice forms only when practice is deliberate, repeated, and cumulative. This allows the greatest chance to truly cement concepts and to build upon what reps have already learned.

Back to the sports example – despite millions in endorsements and a demanding pro circuit, Rory McIlroy does not spend his free time signing autographs. Instead, you’ll find him on the driving range, practicing just as much as he did back when his career first started.

Why? The more often he practices and builds upon skills, the more likely it is that he will master more aspects of their game and win more often.

To truly accelerate learning for your reps, the chances to take concepts that they learned during onboarding or the latest product launch must be frequent. The most simple way to do this is to take whatever method you currently use for practice – perhaps a platform or even roleplay – and schedule it to be repetitious. Ensure that reps are engaging in practice every week or month, and create content to practice that builds upon existing skills.

CommercialTribe is proud that reps using our platform practice each scenario 7 times on average before submission. Yet, we’re more proud of that idea that the same reps are coming back into the platform repeatedly over their tenure to practice the same content again, building while learning something new. This dedication to cumulative practice helps reps produce incredible results – doubling pipeline values, boosting conversion rates across the pipeline, or hitting quota quarter after quarter.

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Video Alone Will Not Change Enterprise Sales Learning

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A great recent article in Training Industry – Video Bytes: Just in Time Sales Training – gets at a change happening across the enterprise: video is becoming the best medium for learning initiatives. The benefits of video are rather clear, with reduced travel costs, deep engagement, and reusable content, and the impact is certain to grow through the next decade.

But there’s a catch: video alone will not meet the needs of the changing enterprise.

Research from Corporate Visions backs up the case for video – while only 9% of companies surveyed are using video in a coaching setting, organizations broadly across industries are creating incredible volumes of content.

Why does video miss the mark?

Like any content medium, a video is only effective when it is watched and absorbed. Simply getting a rep to watch a new piece of video content does little to ensure that they engage with the material, take away thoughts and ideas, and implement them in the field.

With just video, the pressure is on the sales rep to seek the content, purposely review it as many times as they need to learn and take that new message into sales conversations. If those habits seem familiar, it is because they are common to top performers, those actively seeking to advance performance. Across the balance of the team, this proactive hunt is generally less active.

Chances are, reps will review the required content a few times, perhaps occasionally refreshing themselves afterward, but ultimately forgetting most of the new message. There simply is not a mechanism in place to make broad adoption of successful video commonplace or automatic.

What’s missing? Practice.

Practice, in contrast, gives sales dedicated opportunities to purposely engage with video and do so in a way that mimics what top performers are doing. The same videos that Training Industry rightfully recommends – short, topical, engaging pieces of content – are fit into a culture of practice, which expects sales to enter the platform, portal, or database, seek or be prescribed relevant content, and review it multiple times.

Rather than being just a replacement for standard learning whitepapers, video becomes a weapon of choice for Sales, Marketing, and Enablement to deploy messages and strategies rapidly, and know that reps are practicing, and then taking those ideas into the market.

We’ve covered the idea of building vs. buying a tool, but fundamentally, systems designed to execute video across the enterprise utilize workflows, lessons, or some form of practice to drive actual viewing and engagement. Building a tool internally often just means introducing a video database to the team, with the expectation that reps view, absorb, and apply – without a means of actually tracking adoption and ensuring a degree of engagement.

The result of deploying practice goes beyond video, lifting the suite of content used to share messages and skills with the organization. Yet, with the ability of video in particular to drive deep engagement, practice becomes an incredible ally in making messaging happen.

How is your organization using video? Is the delivery static or dynamic, requiring engagement?

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CommercialTribe Secures $6M in New Funding

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CommercialTribe today announced a $6 million funding round, supported by Boulder Ventures, Grotech Ventures, and Access Venture Partners! This next step forward allows the team the ability to scale its proprietary video platform, build more tools, and create better workflows to help sales reps hit the number.

You can read more about the funding here: http://www.marketwired.com/press-release/commercialtribe-secures-6-million-2079208.htm

We’re excited for the next year and beyond! On the horizon are more brand-new technologies designed to fundamentally lift rep efficacy and effectiveness, better strategies to impact ongoing sales events, such as Sales Kickoff and Onboarding, and additional features custom-built for the enterprise. Our latest round of funding gives CommercialTribe the power to take insightful customer and market feedback and further help reps articulate value and break the status quo.

“CommercialTribe is disrupting traditional training models by enabling a culture of practice in large, distributed sales organizations,” says Kyle Lefkoff, General Partner at Boulder Ventures. “Paul and his team bring their Gartner and CEB sales experience to the table, so they have a first-hand understanding of what it takes for sales organizations to drive revenue.”